Why These Three “Stocks to Watch” Matter for Your 2025 Social Strategy

MarketBeat’s screener spotlighting Trump Media & Technology Group, Strive, and JOYY today isn’t just fodder for traders-it’s a weather vane for where platform pressure may build next. A “stocks to watch” label typically reflects unusual attention or volatility, not necessarily a product change. But when public markets lean in, platforms tend to reach for familiar levers: more ad inventory, fresh subscription pushes, or tweaks to creator payouts to shore up revenue.

What this means for creators and brands: keep an eye on monetization moves. TMTG (Truth Social’s parent) speaks to a highly segmented, values-driven audience-useful if your targeting needs are narrow, but brand safety and measurement diligence are non-negotiable. JOYY, with its live-stream and short-video footprint outside the U.S. (think BIGO Live/Likee), is a reminder that growth increasingly sits in global, live, and gifting-driven ecosystems; creators eyeing APAC audiences may find conversion in live formats, while advertisers should plan for localized creative, third‑party verification, and frequency controls. As for lesser-known names like Strive, the takeaway is the same: niche networks can suddenly scale ad offerings when the market’s watching. If that happens, expect intro CPMs, new brand suitability toggles, and incentive-heavy creator programs.

The key takeaway here: market heat often precedes product and policy shifts that affect your media mix. The bigger picture is fragmentation-audiences are consolidating inside smaller, interest-led communities while non-U.S. platforms keep expanding commercial features. Worth noting for brands: pilot budgets should be ready for quick tests, especially in live video and creator commerce; require clear measurement guardrails before scaling. For creators, diversify channel presence and read the fine print on rev‑share and payout bonuses-these can change quickly when earnings seasons loom. Wall Street’s mood isn’t your content calendar, but it can foreshadow the knobs platforms will start turning next.