Polished remodel videos, real-world losses: alleged North Texas contractor case highlights social proof limits
Dozens of homeowners in North Texas say they were drawn in by a couple whose feeds looked textbook credible: slick before-and-afters, tool-in-hand how‑tos, and steady engagement around remodeling work. Those same people now allege a large-scale fraud. Regardless of the courtroom outcome, the marketing lesson is clear. The key