A deadly fire at Le Constellation in Switzerland has reignited a familiar debate: when tragedy unfolds, do you document-or do you step back? For social pros, that question isn’t philosophical; it’s operational. Viral crisis footage reliably floods feeds, but it also triggers safety risks, moderation actions, and reputational

Austria has joined France, the Netherlands, Italy, and the UK in actively managing the real-world fallout of social-fueled travel surges, as postcard villages strain under crowding, infrastructure pressure, and eroding local culture. After years of viral “must-see” moments, authorities across Europe are moving from awareness to enforcement: think day-trip fees

Quarterback Bryce Underwood used his own channels to confirm he’ll be back at Michigan for the 2026 season, staking out the news cycle on a Monday and reminding everyone where sports news breaks first: directly from the talent. The key takeaway here is control. Athlete-led announcements compress the window

New York’s next move on youth online safety is coming into focus. Following her push for a school cellphone ban, Gov. Kathy Hochul says she’ll pursue additional safeguards this year aimed at how minors use social platforms-specifically, expanding age‑verification requirements and adding new limits on AI chatbots

A Department of Homeland Security social account drew swift condemnation after posting content envisioning “America after 100 million deportations”-a figure that far exceeds the total immigrant population. Critics said the imagery echoed white nationalist themes and reportedly incorporated unlicensed artwork, framing the message as propaganda rather than policy communication.

Quarterback Rocco Becht has publicly committed to join coach Matt Campbell at Penn State, announcing the move in a late-Sunday social post. Multiple outlets report that Ethan Grunkemeyer is expected to depart for Virginia Tech, clearing the path for a veteran signal-caller in Happy Valley. What this means for creators

Life360 has completed its acquisition of adtech firm Nativo for approximately $120 million (65% cash, 35% stock) and crossed 50 million U.S. monthly active users. The company plans to pair its first-party family and location insights with Nativo’s platform to serve ads not just inside the Life360 app