E. Theodore

Andy Cohen’s tipsy New Year’s Eve jab at a politician didn’t end when the ball dropped. The politician’s negative response quickly triggered a familiar cycle: clips from the broadcast ricocheted across X, TikTok, and Reels, while fans rallied to defend Cohen and push back on the

If “BookTok-approved” lists are already crowding your feed, that’s your reminder that social-fueled discovery still converts faster than most paid funnels. The key takeaway here: the mechanism hasn’t changed-emotion-led recommendations, trope tagging, and quoteable moments move units, often reviving backlist titles as effectively as a new release push.

A classroom prompt is making the rounds after a middle school teacher asked students what millennials really want-and the answers were funny enough to get mainstream pickup. The teacher told Newsweek she has a close rapport with her class and expected laughs, which she got. No platform feature drove this;

A graduate student’s short-form videos pulling her family’s restaurant back from the brink, an 11-year-old wheelchair user getting back on the court, and two heart transplant recipients recovering together may seem like separate feel-good moments. Strategically, they’re case studies in why authentic, specific storytelling still outperforms glossy

Australia has approved a framework that raises the minimum age for social media accounts to 16, mandates age verification, and puts financial penalties on platforms that fail to enforce it-all under a “best interests of children” duty. The key takeaway here: this isn’t a ban on social media, but

Israel’s official Farsi-language presence, including the IsraelPersian channels, has been actively amplifying messages supportive of Iranian protesters as demonstrations spread. It’s a clear example of a government using language-specific, cross-border social to shape narratives in real time - not through broadcast media, but through native, platform-first content designed

Veteran pro wrestler Mercedes Martinez has told fans that 2026 will be her last year competing full-time, sharing a reflective message across her social channels after nearly 25 years in the ring. The key takeaway here: planned endings are no longer a press-release moment; they’re serialized content strategies. Announcements