E. Theodore

X has terminated the European Commission’s ad account, according to an announcement from X’s Head of Product, Nikita Bier. The move marks a clear escalation in the platform’s ongoing dispute with EU institutions. Practically, it means the Commission can no longer place paid promotions on X for

The National Park Service has reportedly removed fee‑free admission on Martin Luther King Jr. Day and Juneteenth while adding a new free‑entry date tied to former President Trump’s birthday. The move immediately drew sharp criticism online; Harvard Kennedy School professor and former NAACP president Cornell William Brooks

Michigan State’s first loss of the season to Duke delivered exactly what sports social does best: a fast, noisy collision of highlight clips, hot takes, and meme-able moments. The conversation moved quickly from in-game reactions to post-buzzer narratives-coaching choices, star performances, and officiating calls-each spawning its own micro-trend. No

Katy Perry’s latest Instagram carousel from a Tokyo trip-featuring photos and video clips with Canadian Prime Minister Justin Trudeau-checks all the boxes of attention mechanics on the platform: a high-profile cameo, casual behind-the-scenes energy, and a narrative sequence that rewards swipes. Headlines framed it as “Instagram‑official,” but the

The Jacksonville Sheriff’s Office tapped into Spotify Wrapped season with a “Wrapped-inspired” post highlighting its musical preferences-an unexpected but savvy move to humanize a traditionally buttoned-up institution. Wrapped content dominates feeds every December, and this activation applies a proven engagement trigger-shared cultural rituals-to a public agency context. It’s

Kate Lindsay and Mikala Jamison’s conversation about the rising fixation on celebrities’ bodies spotlights a trend that’s quietly dominating feeds: body speculation as engagement fuel. Posts dissecting who looks thinner, why, and what it “means” reliably pull comments, stitches, and watch time-signals most recommendation systems reward. Layer in

EU regulators have fined X, formerly Twitter, $140 million for breaches of the bloc’s digital rulebook, a notable escalation in Europe’s enforcement posture. While the decision references violations of the EU’s digital regulations (commonly framed under the Digital Services Act), the signal to the industry is clear: